THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hello everybody, I’m Danika Quinn of the Actors Reporter and welcome to the TradeVine. Have you gotten behind on reading the trades this month because of your job or maybe, you don’t have anytime between all of your auditions? Well, it’s time to take a break by the pool and soak up the latest information. The Trades like a Hollywood summer are hot! We’ve selected some of the more interesting articles you shouldn’t miss to help you get caught up. Our goal here at the TradeVine is to help you stay informed and to keep up with the trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Backstage, July 145th – 20th – In the Advice section, the article is entitled, “Tactics for Maximum impact,” by Kimberly Jentzen. Acting isn’t about being great. It’s about making great choices. According to the textbook, “Acting with Impact: Power Tools to Ignite the Actor’s Performance,” there are four steps to making great choices. They are: 1. Imagination to identify several different ways to execute the piece, 2. Clarity to pick the strongest and most dynamic choice, 3. Commitment to successfully execute and commit to that choice, and 4. Freedom to adapt or completely change to a new choice.

Daily Variety, Monday, July 18th – “World under Harry’s spell,” by Andrew Stewart. The final installment of Warner Brother’s mega-hit franchise, “Harry Potter and the Deathly Hollows: Part 2,” swept the industry’s triple crown by becoming the best global, international and domestic opening ever, with a staggering global debut of $475.6 million dollars. This final “Potter” pic collected enough coin through Sunday to pass the short-lived worldwide benchmark of $400 million set two weeks ago by “Transformers: Dark of the Moon.” A fitting finale to an amazing series that spanned a decade.

Also in the Daily Variety, Monday, July 18th, – “Carmageddon’s no big deal after all,” by Cynthia Littleton. If you didn’t know before, the 405 freeway in Los Angeles, California was supposed to be closed for the entire weekend. However, because of the cooperation of Angelinos by staying off the road, the freeway was actually opened early Sunday afternoon. We’re looking for the sequel next year. The other side of the bridge, which was demolished, will come down at that time and the 405 will be closed again for another weekend. As a side effect, some fun comedy was born out of the Carmageddon ordeal. Check out Actors Reporter’s Brett Walkow’s Carmageddon video on YouTube, which was the highlight of the closure.

Daily Variety, Tuesday, July 19th – ‘Californication’ leaves no tape trail, by Peter Caranicas. Now shooting in=ts fifth season, Showtime’s “Californication” is a case study of the huge technical changes rocking TV production. “Californication” is now shot with the Arri Alexa, camera, which records the takes onto reusable memory cards. Mike Weaver, the show’s director of photography, felt that this new camera’s dynamic range, including its ability to capture light and dark parts of an image in the same frame, is close to that of film. The show no longer uses tape. One downfall is that a lot of footage cannot be shot at the same time. The shoot fourteen minuets, then pop the card out, put a new one in and continue. The content on the first card is backed up twice before the card is reused again. This process only works because they are able to bring the dailies, the footage they have shot, onto the lot for immediate feedback.

Well, that’s it for the TradeVine this week. I’m Danika Quinn. Thank you very much for watching. And remember, You heard it through the Tradevine!