THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, & BACK STAGE. EACH TRADE PROVIDES YOU FREE ONLINE INFO! OR, SUBSCRIBE LIKE WE DO. EITHER WAY, ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES THAT YOU MAY HAVE MISSED. GO TO THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE. FIND THE LINKS TO YOUR TRADES BELOW OR IN OUR ACTORS RESOURCE SECTION.

Hello everybody, I’m 11 year old Katelyn Haynes of the Actors Reporter and welcome to the TradeVine. Danika
Quinn is on assignment for ABC today. Danika will be back next week. Our producer, Pepper Jay, has gathered some great articles this week. Our goal here at the TradeVine is to help you stay informed and to keep up with the trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, March 10th-16th. The article is entitled, “Where are all the black actors?” by Pamela McClintock and Tim Appelo. African Americans discuss the state of colorblind casting and what’s driving the dearth of up-and-comers. Black actors welcome colorblind casting. There is a ceiling on the amount of business that black-themed movies can achieve, so the opportunities for black actors remains limited unless they can also claim parts in mainstream entertainment. Even though black-themed movies do well domestically, they do not do well internationally. Believe it or not, black actors are losing ground. In the early 2000s, blacks played 15 percent of roles in film and TV. Today, it has fallen to 13 percent, according to the Screen Actors Guild. And, black directors make up only 4 percent of the Directors Guild of America. Seeking out roles regardless of color allows black actors more opportunities and a chance to build a following among general audiences. Until Hollywood starts writing and casting roles based on character and not on race, opportunities for black actors will remain limited.

Hollywood Reporter, March 18th, 2011. “Happy Birthday Rupertt Murdoch.” News Corp.’s chairman and chief executive turned 80 on March 11th. Happy birthday Rupert.

Also in this issue, March 18th, there is an inside look at the towns most powerful stylist. In particular, we enjoyed the remembrance given Edith Head in the article “Edith Head’s Legacy.” In her day, the famed costume designer ruled at Paramount dressing everyone from Grace Kelly to Elizabeth Taylor, all the while savvily self-promoting and getting her way. The article is by Sam Wasson. Here are some of the pictures of Kim Novak, Grace Kelly, and Ginger Rogers. And, here is Edith herself, hard at work on a Betty Davis drawing. Stylists come and stylists go, but there has been no one so far with a track record like Edith Head.

Daily Variety, Monday, March 14th, “‘Idol’ worship surprises,” by Stuart Levine. Simon who? If you asked Fox last May how they thought this season of “American Idol,” which was the shows tenth, would fare without star Simon Cowell, executives might have put on a brave face. After all, season 9’s viewing average was down notably from season 8, which, by the way, had two students of our producers, Stevie Wright and Allison Iraheta. However, while season 9 did not do so well, season 10 has brought ‘Idol’ back to the forefront. Right now, the revamped American Idol with judges Steven Tyler, Jennifer Lopez, and Randy Jackson has earned high marks.

Well, that’s it for the TradeVine this week. I’m Katelyn Haynes. Thank you very much for watching. And remember, You heard it through the Tradevine!