TradeVine entertainment news highlights for week ending Sept 21st 2012 with John Michael Ferrari

THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hi everybody, I’m John Michael Ferrari of the Actors Reporter and welcome to the TradeVine. We have some great articles for you this week. Our goal at the TradeVine is to help you stay informed and to keep up with some of the entertainment news you may have missed in the Trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, September 14th – How to Get Cast by FX, by Daniel Lehman. With original programming such as “Sons of Anarchy,” and “It’s Always Sunny in Philadelphia,” FX president John Landgraf is redefining the limits of basic cable, and giving more creative control to the actors, writers, and filmmakers. Landgraf offered three tips on getting cast. 1. Take risks and try to do things that are new, actors willing to reinvent themselves often result in the most spectacular performances. 2. FX hires independent casting directors, considering it to be job one. You don’t want to cast people who are good at auditioning—you want to cast people who are good at acting. 3. If you have really good writing, good storytelling, and good direction, and you can create an environment where people are encouraged to do their best, you’re going to find incredible ability and talent in the most obscure places.

Daily Variety, September 17th – Biz youth show power of giving, by Carole Horst. Variety’s sixth annual Power of Youth event on Saturday was hot — both figuratively and literally. The event, held once again on Paramount’s backlot, celebrates the youth of Hollywood who give back to the community. The party brought together a who’s who of young stars as well as more mature talent and execs. Power of Youth honorees included “Rock of Ages” star Diego Boneta, for his work with the Vannie E. Cook Jr. Children’s Cancer and Hematology Clinic; “The Vampire Diaries” star Kat Graham, who champions the Water Project and and the Jonas brothers, whose Change for the Children org supports a variety of programs that inspire and motivate young people.

Hollywood Reporter, September 17th – U.K. Tax Credit Vital to Film Industry Health: A Study, by Stuart Kemp. Cut the film tax credit, and the U.K. movie production sector would collapse to be around 71 percent smaller without it, and the contribution made to the British economy would also shrink. That’s the stark warning contained in an independent 100-page report published by Oxford Economics. The detailed research argues that the tax credit system provides good value for money with a current cost to HM Treasury of about $183.7 million a year. Without the film credit, national GDP would be reduced by about $2.25 billion a year with tax revenues falling by $693 million a year.

Well, that’s it for the TradeVine this week. I’m John Michael Ferrari. Thank you very much for watching. And remember, You heard it through the Tradevine!