THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hi everybody, I’m Anna Shalray of the Actors Reporter and welcome to the TradeVine. Our goal at the TradeVine is to help you stay informed and to keep up with some of the entertainment news you may have missed in the Trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, February 14th – 3 Acting Lessons From Lena Dunham, by Amy Jo Berman. Lena Dunham’s sudden burst of popularity and even her mere presence as a relatively new player in our industry is not only a breath of fresh air, but a treasure trove of lessons for you as an actor. Here are just three that can help you find your way to the red carpet. 1. Be Yourself. Lena doesn’t think, act, look, or talk the way our common perception of a leading lady in Hollywood “should.” And yet, there she is. 2. Follow Your Passion. Do what you’re passionate about. Maybe that’s filmmaking. Maybe it’s writing. Whatever it is, do it passionately and with joyful enthusiasm. 3. Make Authentic Connections When Meeting “Players.” Many times, when you audition for a pilot, the Creators are not that well known. Find out a little about the people in the room before you get in there.

Hollywood Reporter, February 25th – Internet Providers Launch Copyright Alert System, by Eriq Gardner. Monday marks the start of a new effort to crack down on piracy. Five leading Internet service providers are launching the “Copyright Alert System,” meant to educate and mitigate content theft by Internet users. The program, in the planning stages for years, has been the subject of much negotiation with industry advocates as well as speculation from those concerned about how it would be implemented. Content holders plan to monitor P2P sites and identify works that have been uploaded without authority. Notices are then sent to ISPs, which pass along warnings to its users. The five participating ISPs are Verizon, AT&T, Comcast, Cablevision and Time Warner.

Daily Variety, February 25th – Can sides strike a balance? By Peter Bart. The writers strike of 2007-08, turned out to be one of those rare debacles where both sides lost … big time. The once-cozy craft of writing for film and TV became a nasty struggle. Ratings tumbled and TV moulted into the bastion of reality programming. This is relevant today as talks begin anew between the key guilds and corporate hierarchs. And the business has grown ever more complex. Those lavish revenues from the new media that were mythical five years ago are now a vivid reality. At the same time neither side wants to replicate the bitter negotiations that prompted the great strike with the resulting losses of jobs and income. While the big media conglomerates still like to talk about belt-tightening, revenues are in fact soaring. So the stage is set for a new “grand bargain,” provided a modicum of leadership can emerge on both sides.

Well, that’s it for the TradeVine this week. I’m Anna Shalray. Thank you very much for watching. And remember, You heard it through the Tradevine!