TradeVine entertainment news highlights for week ending June 22nd 2012 with Mary Jo Gruber

THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hi everybody, I’m Mary Jo Gruber of the Actors Reporter and welcome to the TradeVine. Stay tuned because right here is where you can catch up on all the trades in one convenient location. Our goal at the TradeVine is to help you, the actor, stay informed and to keep up with some of the entertainment news you may have missed in the Trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, June 14th – How to Set Artistic Goals and Collaborate Effectively, by Paul Russell. We’re born to be individualists, but sometimes we behave as if we are the single planet in our universe, and treat others like they are the debris and satellites pulled into our orbit. Objects to be used and/or discarded when needed. Paul Russell suggests that a better practice is to be aware of others’ needs while existing in a space shared by many. How can we achieve this mindset? 1. Know that what you do and say will affect the lives of those with whom you work, are in friendships with, and even strangers. 2. Think first about what the other person needs. Who is helping you? What can you offer or, more importantly, share? And, 3. When in a collaboration don’t approach with, “It must be this” or “I need.” No one likes to be bullied or steam rolled over. Especially when creativity is involved. Work as a team not as individual players. Great advice.

Daily Variety, June 18th – Arsenio Hall inks latenight pact with CBS, Tribune, by Andrew Wallenstein. Launch of syndie yakker set for fall 2013. Arsenio Hall’s return to latenight TV is another sign of broadcast TV’s shifting demographic targets. The move by CBS Television Distribution and Tribune Broadcasting to launch a Hall-hosted latenight talkshow strip in fall 2013 was driven by Hall’s appeal to a distinct demo, the 35-54 set, who still watch a lot of broadcast TV the old-fashioned way, namely live as opposed to via DVR or VOD or online. In his first go-round in latenight, from 1989-1994, Hall became a syndie hit in part because he appealed to a younger audience than Johnny Carson, David Letterman and Jay Leno. Now those first-wave “Arsenio Hall Show” viewers are in their 40s and 50s, and CBS TV Distribution and Tribune are banking on them being game to check him out again.

The Hollywood Reporter, June 19th – Canadian Parliament Passes U.S.-Style Copyright Reform, by Etan Vlessing. This could get Canada off Washington, D.C.’s movie piracy list. Pirates of the Canadians? Years of lobbying by the major studios in Ottawa may soon put an end to all that. The Canadian House of Commons passed the Copyright Modernization Act, after 15 years and four tries. That means the Motion Picture Association – Canada, which represents the local interests of the major studios, will soon have long-sought local laws to combat online content theft. The Copyright Modernization Act balances the needs of creators and users. And, most importantly, it will ensure that creators all across Canada know that their work will be protected in Canada and abroad.

Well, that’s it for the TradeVine this week. I’m Mary Jo Gruber. Thank you very much for watching. And remember, You heard it through the Tradevine!