THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hi everybody, I’m Anna Shalray of the Actors Reporter and welcome to the TradeVine. Happy Birthday America! Hope everyone had a great holiday. Our goal at the TradeVine is to help you, the actor, stay informed and to keep up with some of the entertainment news you may have missed in the Trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, July 2nd – A Q&A with Manager Linda Rohe, by Simi Horwitz. Linda Rohe has represented talent as a manager for 21 years at her Coastal Entertainment Productions. Here, she answers questions about what makes for a good client-manager relationship. She says one misconception clients have is that having a manager means they will get into any casting projects that are out there. Truth is Managers don’t work eight-hour days. They work nights and weekends to make those connections and keep clients in the loop. She encourages clients to call or email just to touch base fairly regularly. Don’t know what to talk about? Rhoe likes to talk to clients about goals for their future — where they see themselves in two, three, even five years. Then create strategies to put their plans into action. And finally, when is it time for a manager and actor to end a relationship? It’s time when the goals and visions for the future are not in sync. Actors need to move on when they see themselves moving in a different direction from where their manager is taking them.

Daily Variety, July 3rd – Oz thriller ‘The Tunnel’ profits from giving film away, by Paul Chai. Free downloads drove interest for DVDs and sequel. Micro-budget Aussie chiller “The Tunnel” has taken the multi-platform release strategy to a new level. The film was released for free on peer-to-peer sites that sometimes host pirated pics, in theaters, on a 2-disc DVD set and on iTunes and other digital platforms. But despite the free viewings, producers say the pic, which cost about $135,000, will be in profits by the end of the year. Tedeschi says the innovative business model was not just about revenue. “It depends on what your goals are, it was a good way to get our first film up, a great way to get noticed and a way to maintain a lot of creative freedom.”

The Hollywood Reporter, July 3rd – Global Digital Households to Hit 1.3 Billion by 2017, by Stuart Kemp. Digital Penetration is forecast to climb to an 86.7 percent level from its current 48.6 percent. Based on forecasts for 80 countries, including the US and several European countries, the number of digital TV homes will double between 2011 and 2017. Of the 648 million digital TV households to be added will be in the Asia Pacific region. And, it seems Digital cable will be the most popular TV platform by end-2017. Analog penetration will drop from 51.4% at end-2011 to 13.3% by end-2017.

Well, that’s it for the TradeVine this week. I’m Anna Shalray. Thank you very much for watching. And remember, You heard it through the Tradevine!