THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hi everybody, I’m Kristina Nikols of the Actors Reporter and welcome to the TradeVine. Danika Quinn is on assignment. We are off to a great start this year finding articles we think you shouldn’t miss. We know you’re busy, but the trades are a great way to stay informed. Our goal at the TradeVine is to help you stay informed and to keep up with some of the entertainment news you may have missed in the Trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, January 12th-18th – In the Advice section, What types are currently in demand for commercials? Reported by Frank Nestor. According to Rick Miller of Rick Miller Agency in New York, the area that is expanding for commercials is what they call “ethnically ambiguous.” This refers to people of whom you’re not quite sure what their ethnic background is. They could be a combination of multiple races and ethnicities. These are people that can appeal to a very large demographic in advertising. According to Cindy Ramano of Cindy Romano Modeling & Talent Agency in Palm Springs, California, the trend is comedic background and improve training. Also, more casting directors are looking for actors who looks like “real people” or the girl or boy next door. This trend in commercials and ads challenges the common thought that only beautiful people find work in acting.

Daily Variety, Monday, January 16th – Anti-piracy bill hits roadblock, by Ted Johnson. President Obama has a problem. He’s caught between lobbyists for Hollywood and lobbyists for Silicon Valley, both sectors have been big supporters for his campaign. This so called problem has now dealt a setback to efforts to pass sweeping measures to combat online copyright infringement. But, it also reflects the reality for the Hollywood lobbyists that they must now contend with the increasingly influential Internet sector for getting its voice heard in Washington. Huge amounts have been spent. We’ll have to wait and see with all of this fighting for power, if the people will end up winning.

Hollywood Reporter, January 20th – Congratulations Morgan Freeman on receiving the Cecile B. DeMille Award for Lifetime Achievement at the Golden Globes Awards. Here is a picture of Morgan curtsy of Warner Brothers Pictures.

Well, that’s it for the TradeVine this week. I’m Kristina Nikols. Thank you very much for watching. And remember, You heard it through the Tradevine!