THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hi everybody, I’m Danika Quinn of the Actors Reporter and welcome to the TradeVine. This week we have another great show filled with advice from the trades that we think you shouldn’t miss. Remember, our goal at the TradeVine is to help you stay informed and to keep up with some of the entertainment news you may have missed in the Trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, November 24th – 30th – The article is entitled “Tax credits under fire,” by Daniel Holloway. Across the county, states weigh the efficacy of film and TV incentives. When Gov. Rick Snyder of Michigan slashed the budget last spring for his state’s generous film and television production tax incentive program, he drew heavy fire. Michigan’s program had been praised by both Hollywood and Detroit as a boon, helping to create a relatively small growth sector in the state at a time when most industries had been doing the opposite of growing. A study by Ernst & Young, commissioned by several Michigan tourism agencies, found that in 2010, the state spent $117.2 million on tax incentives and generated $503 million in economic activity as a result. They found that they were not getting any new large budget films. But, they haven’t given up. They’re about ready to try an even large tax incentive program that they’re hoping will receive as much as $100 million in annual funding. I guess time will tell if tax incentive programs work.

The Hollywood Reporter, December 16th – posts an interesting list of the Power 100 Women in Entertainment. It’s the Hollywood Reporter’s annual ranking of the industry’s most influential. The most influential is Anne Sweeny, co-chairman of Disney Media Network and president of Disney/ABC Television Group. Some other names you may recognize on the list are at number 8, Donna Langley, co-chairman of Universal Pictures. Number 18, Emma Watts, president of production for 20th Century Fox. Oprah Winfrey is at number 20, she is of course the chairman of Harpo, Lady Gaga, who needs no introduction is number 30. Other females who made it on the list include Nancy Grace at number 86, Tina Fey at number 89, and Chelsea Handler, executive producer and host of Chelsea Lately, at number 97.

Daily Variety, Wednesday, December 14th – FCC lowers the volume, by Ted Johnson. Car salesmen, mattress merchants and maybe even a few political candidates better beware: The government wants you to tone it down. The FCC adopted new rules last Tuesday to eliminate the problem of excessively loud commercials. The regulations require that ad spots have the same average volume as the programs they accompany. The Commercial Advertisement Loudness Mitigation Act of 2010, the CALM Act, gave the FCC the authority to address the problem of excessively loud commercials. It’s about time.

Well, that’s it for the TradeVine this week. I’m Danika Quinn. Thank you very much for watching. And remember, You heard it through the Tradevine!