THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hi everybody, I’m Brett Walkow of the Actors Reporter and welcome to the TradeVine. Spring is in the air and Hollywood life is in full bloom. We’ve gathered some great articles this week. Our goal at the TradeVine is to help you stay informed and to keep up with some of the entertainment news you may have missed in the Trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, April 3rd – In the Advice section, Making It Look Easy, By Christopher Smith. Ever watch a film and think to yourself: “Where did they find these people? How did they get these town folks to act?” Then, as the credits roll, you see the cast weren’t, in fact, just plucked off the street but are a roster of professional actors. And they made it look easy. Isn’t that what every actor is striving for? There are shelves of texts on acting stretching back 90 years or so, many of which make acting sound very difficult to do. But the question remains: How do you bring that complexity to the real world of film and television production? Here’s the first step: Simply look at the world as the character. Even getting a cup of coffee is colored and shaped by your thoughts. Do that and his or her world will come alive to you. Sound simple? It is. That’s not to say it doesn’t take a lot of practice to create rich, full, and believable characters, but it isn’t complicated. Master it and you’ll be one of those actors we all admire for making it look so easy.

The Hollywood Reporter, April 4th – Paramount Strikes Deal With Google to License 500 Films, by Daniel Miller. The deal comes as Google subsidiary YouTube remains locked in a $1 billion copyright infringement lawsuit with Paramount parent Viacom. Google has cut a deal with Paramount Pictures to license nearly 500 of the studio’s films for YouTube and Google Play in the U.S. and Canada. The rental service will be available immediately, though some titles will be added over the next few months. The deal swells Google’s movie rental library to nearly 9,000 films.   

The Hollywood Reporter, April 4th – Discovery’s Planet Green Rebrands as Destination America, by Philiana Ng. The new cable network will make its debut Monday, May 28. Destination America, which targets the adults 25-54 audience, will “celebrate the people, places and stories of the United States, emblazoned with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation,” said David Zaslav, president and CEO of Discovery Communications. Original series revolving around food, mysteries, heroes and footage of U.S. landmarks will be featured on the new network. Destination America will also launch an iPhone app.

Well, that’s it for the TradeVine this week. I’m Brett walkow. Thank you very much for watching. And remember, You heard it through the Tradevine!