THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Welcome to the TradeVine with Danika Quinn.

Back Stage, April 28th- May 4th, 2011. In the Spotlight on Voiceover, the article is entitled “Coming in real, nuanced and believable,” by Simi Horwitz. Launching a career in commercial voiceover is tough work. It is a common mistake to believe that having a deep, resonant, well-trained voice makes you a shoo-in for a career in voiceover. What one really needs is some basic skills. Can you read copy? You have to be able to get a point across, relate a feeling, and nail it the first time. Voiceover is being able to act on a microphone. It used to be about vocal type, but now it’s about how well you read.

Daily Variety, Monday, May 2nd. “Regal ratings for royal wedding,” by Cynthia Littleton and Sam Thielman. According to Nielsen, nearly 23 million Americans tuned in to watch Prince William and Kate Middleton tie the knot. The royal ceremony was the 6th biggest online event in history, after several sports tourneys and the United States 2010 mid-term elections. In all, a total of about 34.7 million people tuned in to watch some part of the wedding. Luckily for everyone, the royal wedding seemed to go off without a hitch.

Daily Variety, Tuesday, May 3, 2011. “Act 3 Rewrite. Bin Laden death alters Boal’s script,” by Justin Kroll. Mark Boal’s untitled script about the operatives hunting Osama bin Laden centers on the very team that wound up killing the terrorist leader, a lucky break for the filmmaker who now has an ending for the project that’s still scheduled to go into production this summer with Kathryn Bigelow, directing. Looks like it was a lucky hit for many reasons.
Hollywood Reporter, Online Edition, May 3rd, 2011. Steven Tyler’s autobiography shapes up to be a fun ride, by Andy Lewis. The American Idol judge, Steven Tyler is a Rock Star — capital R, capital S. He understands that being a Rock Star is about more than just selling records. You have to live The Life, and if you write a memoir about The Life, certain conventions have to be respected — band fights have to be detailed, partying catalogued, hookups listed, regrets stated, a sensitive inner side revealed, redemption found — and because Tyler understands what it means to be a Rock Star, he delivers the goods in Does the Noise in My Head Bother You? Sounds like a book you don’t want to miss.

You heard it through the Tradevine!