THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hello everybody, I’m Kristen Rose of the Actors Reporter and welcome to the TradeVine. I’m filling in for Danika Quinn is on assignment.

It’s been a busy, hot summer and the entertainment industry just keeps getting more exciting. If you’re like me, you want to enjoy the very best of it. That means staying on top of industry standards. The TradeVine is here to help. We’ve selected some of the more interesting articles you shouldn’t miss. Our goal here at the TradeVine is to help you stay informed and to keep up with the trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Daily Variety, Tuesday, July 5th, 2011 – Scarcer work for scribes, by Dave McNary. Hollywood scribes are feeling a chill in feature writing, as overall 2010 earnings dropped 2.9% versus the previous year to $928 million in work covered by the Writers Guild of America. The annual report issued by the guild showed that the decline was due to a 9.9% plunge in feature film salaries, with an 11.2% fall in the number of writers employed. The report comes with the six major studios focusing more of their resources on their bigger projects while making fewer mid-budget features.

Back Stage, In a special double issue, June 30th-July 13th, – In the section called Picture This, the article is called “The Right Light,” by Bader Howar. The challenges and advantages of studio and natural lighting. In the past, it was challenging enough for three-dimensional performers to be compresses into an 8 by 10, but now they are further reduced to a thumbnail. Two square inches are often all that actors have to capture the attention of would-be employers. So now, more than ever, vital decisions must be made about colr, wardrobe, and composition. Excellent lighting has never been more important, and actors are faced with a major decision before selecting a photographer: natural light versus studio light. Often, strobe lighting will be more generous and hide the detail around the mouth area, where so many of us hold tension or show age. The eyes should always be the center focal point of any headshot, and how they are illuminated can make all the difference.

Daily Variety, Wednesday, July 6th – Universal tunes up CityWalk at its new 5 Towers venue, by Marc Graser. The new 5 Towers concert venue at CityWalk launches a summer music series today, on an outdoor permanent stage next to the AMC Theatres. Concerts have proved to be a popular draw on the small makeshift stage during the summer season over the past decade. The new 31 by 24 foot stage features five 42 foot LED light –tower sculptures, a 26 foot monitor mounted above the stage and HD cameras. Well, you know where I’m headed for a concert whenever I’m in the L.A. area. Thanks CityWalk.

Well, that’s it for the TradeVine this week. I’m Kristen Rose. Thank you very much for watching. And remember, You heard it through the Tradevine!