The TradeVine – Entertainment Trade Article Highlights – March 13th, 2020

Welcome to the TradeVine whose purpose is to encourage the entertainment industry to read their trades: Variety, Backstage, Hollywood Reporter, etc. Enjoy learning about your industry.

Each Friday, The TradeVine seeks out a few of the informative trade articles you may have missed. Please visit the trade, itself, for the entire article.

Backstage – How to Use Social Media to Become a Comedian, By Heidi Dean

Want to be a comedian? Here are eight ways to use social media to advance your comedy career. 

1. Define your audience.
Social media success depends on your ability to attract an audience for your comedy. The most successful comics appeal to a specific audience. One of the first questions I ask my comic clients is “Who is your target audience?” or, in other words, the person your humor appeals to most. What gender do they identify with? Are they married or single? Blue-collar or white-collar? How old are they? What are their hobbies? What type of TV shows, movies, and other comedians do they like? The more specific you can be about who they are the better. Give them a name and get to know them well because everything you do on social media, including the platforms you use and the content you create, should be for them.

2. Optimize your first impression.
You can’t grow a fanbase online if your profiles look unprofessional. Use a good quality headshot for your profile photo. Fill out your bios completely and be sure to add keywords like “comedian” or “standup comic” to help you show up in search. Remember, your bio’s number one job is to get people to hit like or follow. Look at your current bio to see if it’s doing its job. Read Entire Article Here

The Hollywood Reporter – Broadway Shows Pause Performances Through April Due to Coronavirus Fears, By Evan Real

Last week, New York Gov. Cuomo announced a state of emergency as the coronavirus — now considered a pandemic — continues to spread across the state and the globe, with more than 60 confirmed cases in the city.

Under the direction of Gov. Andrew M. Cuomo, it was announced on Thursday that all Broadway shows in New York City will suspend all performances immediately amid growing coronavirus concerns. Performances are set to pick back on April 13.

“Our top priority has been and will continue to be the health and well-being of Broadway theatergoers and the thousands of people who work in the theater industry every day, including actors, musicians, stagehands, ushers and many other dedicated professionals,” Charlotte St. Martin, president of the Broadway League, said in a statement. “Broadway has the power to inspire, enrich and entertain, and together we are committed to making that vital spirit a reality.” Read Entire Article Here

Variety – HBO Max Orders Julia Child Series to Pilot, By Joe Otterson

Mandatory Credit: Photo by Fairchild Archive/Penske
Julia Child on the set of her cooking show, ‘The French Chef
Julia Child, Boston

HBO Max is officially moving forward with a pilot order for a series inspired by the life of Julia Child, Variety has learned.

Titled “Julia,” the one-hour show will explore her life and her show “The French Chef,” which essentially invented food television. Through Child, the show is said to explore an evolving time in American history – the emergence of a new social institution called public television, feminism and the women’s movement, the nature of celebrity, and America’s cultural growth.

The cast includes: Sarah Lancashire as Julia Child; Tom Hollander as Paul Child, Julia’s husband; Brittany Bradford as Alice, Associate Producer of the show “I’ve Been Reading” who champions Julia after her appearance; Fran Kranz as Russ, producer on the show “I’ve Been Reading” who begrudgingly joins Julia’s cooking show; Fiona Glascottas Judith, the editor with a knack for pulling manuscripts out of the reject pile and turning them into bestsellers; Bebe Neuwirth as Avis, Julia’s biggest champion, confidant and best friend; Isabella Rossellini in the guest star role of Simca, Julia’s co-author; and Jefferson Mays in the guest star role of Albert, the host of WGBH’s “I’ve Been Reading.” Read Entire Article Here

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