The TradeVine – Entertainment Trade Article Highlights – August 9th, 2019

Welcome to the TradeVine whose purpose is to encourage the entertainment industry to read their trades: Variety, Backstage, Hollywood Reporter, etc. Enjoy learning about your industry.

Each Friday, The TradeVine seeks out a few of the informative trade articles you may have missed. Please visit the trade, itself, for the entire article.


Backstage – 4 Steps to Nail Your Next Cold Reading, By Greg Braun

It’s no secret that many actors would love to heal their relationship with cold readings. While this may seem like an impossible dream, the truth is that you cansave your relationship by using the tools of your craft. With cold readings, your most important purpose is how not to get buried in the page and just read the lines. In digesting the material and making choices, time is of the essence.

How do you create a world around you and live moment to moment when you only have 10-15 minutes to peruse the scene? How do you make the best use of this time and avoid wearing your sides as a mask? Here are four steps you can take to improve your process, approach to, and relationship with cold readings.

1. Read everything on the page.
Yes, I mean everything. From the crossed out stuff at the top of your sides to the crossed out stuff at the end of your sides to the descriptions to whether it’s interior, exterior, daytime or nighttime. Many times, the crossed out items can provide essential clues about the circumstances, what came before, and character relationships. As you read everything on the page, you should also be asking yourself all of the “W” questions (Who am I? What are the circumstances? Where am I? When is this taking place? Who am I talking to?) Answering these questions to the best of your ability will allow you move to the next step. Read Entire Article Here


The Hollywood Reporter – ‘The Art of Racing in the Rain’ Marketing Bets on Old-Fashioned Charm, By Chris Thilk

The Disney title (from Fox 2000) hopes audiences are in need of a good cry while they take a break from superhero franchise installments.

The last few years have seen what appears like a marked increase in the number of movies featuring dogs whose inner thoughts can be heard by the audience. A Dog’s Purpose in 2017 grossed $205 million worldwide, though the 2019 sequel A Dog’s Journey wasn’t quite as successful with $67 million worldwide. Meanwhile, the unrelated A Dog’s Way Home earlier this year brought in $76 million worldwide.



This week Disney drops the popular “A Dog’s…” naming convention but still jumps on the bandwagon with The Art of Racing in the Rain, an adaptation of the 2008 novel from author Garth Stein. Milo Ventimiglia takes a break from TV’s This Is Us to play Denny Swift, a race car driver who one day adopts a big friendly dog he names Enzo, after racing legend Enzo Ferrari. Enzo (voiced by Kevin Costner) longs to be the best dog he can and learns lessons from from both Denny and television, lessons he uses to protect Denny, Eve (Amanda Seyfried) and the family they start. Read Entire Article Here


Variety – New Film Academy President David Rubin Talks Member Morale, Museum Delays and Hostless Emmys, By Matt Donnelly

Incoming Academy of Motion Picture Arts and Sciences president David Rubin took his stately new desk today in Los Angeles, and it’s pretty easy to guess his very first order of business — sorting out the Oscars.
Variety caught up with the casting director, whose 100-plus film credits include “The English Patient,” “Get Shorty,” and “Men in Black,” and who replaces the outgoing John Bailey. Rubin is the first in his relatively young branch to serve in the office, and comes aboard after a controversy-packed year for the  annual Hollywood ceremony — to say nothing of the enduring delays for the group’s mission to mount a landmark museum dedicated to the history of film.
He’s optimistic, here’s why:

What’s priority number one for you?
The first priority is to get the Oscar broadcast sorted, because we’ve designated an earlier broadcast date. But really, it’s to connect with the membership and work together with the board of governors on a strategy to fulfill the Academy’s mission. That’s always been to celebrate filmmaking on a global stage.
Last year was tough. How is morale on the board and in the membership at large? 

I think morale is fantastic in the board of governors. In fact, and this may come as a result of the changing culture of the academy in our increased diversity and national outreach. I find it to be a tremendous collegial atmosphere. Read Entire Article Here


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