Build Relationships; Do Not Sell
The greatest misconception about networking is that you are selling. No, no no. As a result, when someone tries to sell you something at a networking or social event, there is something phony about the whole endeavor. If you feel that you’ve been trying to sell yourself or your product in what should be a networking situation, you will probably come across poorly. This is a primary reason to change not only your perspective, but your approach.
There is certainly a time and a place to sell; after all, you are attempting to capture business. But in the beginning: give, and give some more. Offer information, offer assistance. If a relationship blooms, the rewards you reap will be based on those networking seeds you planted.
And, remember, the way we do anything is the way we do everything!
Championship Networking is a column on the Actors Reporter, a site on the Actors Podcast Network,
a Pepper Jay Production.