THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hello everybody, I’m Danika Quinn of the Actors Reporter and welcome to the TradeVine. Summer is officially over, but you don’t need to be heading back to school to get schooled. All you need is to read the trades. Because, in Hollywood opportunities for actors and others in the entertainment industry happen year round. Our goal here at the TradeVine is to help you stay informed and to keep up with the trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Hollywood Reporter, August 26th, 2011 – Congratulations to Danny DeVito for his star on the Hollywood Walk of Fame. Danny DeVito is “The Master of Every Media,” by Noela Hueso. The Walk of Fame honoree is suddenly an Internet star. He is found on both the small and smaller screens on FX’s ‘It’s Always Sunny in Philadelphia,’ as well as on YouTube in ‘Girl Walks Into a Bar,’ touted as the first major motion picture made for the Internet, which Mr. DeVito also produced. At 66 years-old, he is currently shooting scenes for his second Internet film, ‘Hotel Noir.’ Five unforgettable roles for Danny DeVito include ‘One Flew Over the Cuckoo’s Nest,’ ‘Taxi,’ ‘The War of the Roses,’ ‘Batman Returns,’ and ‘It’s Always Sunny in Philadelphia.’ Congratulations again Mr. Danny DeVito.

Daily Variety, Tuesday, August 23rd – The article is called “Leiber rocked with legends,” by Andrew Barker. Influential lyricist and producer Jerry Leiber, who penned such indelible rock ‘n’ roll standards as ‘Hound Dog,’ ‘Jailhouse Rock,’ ‘Stand by Me,’ ‘Spanish Harlem,’ and ‘Love Potion No. 9’ alongside partner Mike Stoller, died Monday in Los Angeles. He was 78. During the 1960’s the Leiber-Stoller duo was instrumental in bringing rhythm-and-blues music into the pop realm, writing hit songs for artists on both sides of the color line. Their hit, ‘Hound Dog,’ was a huge success for Big Mama Thornton in 1953, but it was Elvis Presley’s 1956 version that truly set the duo’s name in lights. Although Leiber was annoyed originally by Presley’s change to the original lyrics, they were pleased with his success. Leiber and Stoller also hit paydirt again in 1969 with ‘Is That All There Is?’ made famous by Peggy Lee and as producers of 1972’s ‘Stuck in the Middle With You,’ by Stealers Wheel. There is a picture of songwriters Mike Stoller and Jerry Leiber looking over the sheet music for ‘Jailhouse Rock’ with Elvis Presley in 1957.

Back Stage, August 11th – 17th – In the Advice section, Ask an Agent: How have you helped your clients find work in new media? Reported by Frank Nestor. Craig Jones of San Francisco’s Film-Theatre Actors Exchange says that new media platforms offer talent opportunities to exorcise skills and let casting directors instantly see if a client is appropriate for a particular part. It is common to hear the question, “Do you have anything on YouTube?” Gary Krasny of The Krasny Office in New York says that many actors find new media work through their accounts on casting websites. He encourages everyone to take a job, as long as the actor has no issue with the subject matter or the product involved. And, H. David Moss of H. David Moss and Associates in Los Angeles says that he seldom passes up anything that is legal and union. There is an adjustment going on when it comes to new media, not so much for the agent but rather the performer because the performer has to accept little or no money and perhaps give up a day or two of other work in order to act in a Web series. There are a few Internet hits out there helping performers receive exposure.

Well, that’s it for the TradeVine this week. I’m Danika Quinn. Thank you very much for watching. And remember, You heard it through the Tradevine!