THE PURPOSE OF THE TRADEVINE IS TO ENCOURAGE THE ENTERTAINMENT INDUSTRY TO READ THEIR TRADES: VARIETY, HOLLYWOOD REPORTER, BACK STAGE, ETC. ENJOY LEARNING ABOUT YOUR INDUSTRY.

EACH FRIDAY, THE TRADEVINE SEEKS OUT A FEW OF THE INFORMATIVE TRADE ARTICLES YOU MAY HAVE MISSED. VISIT THE TRADE, ITSELF, FOR THE ENTIRE ARTICLE.

Hi everybody, I’m Laci Kay of the Actors Reporter and welcome to the TradeVine. Spring is here making it the perfect time of year to get out and make things happen. Our goal at the TradeVine is to help you stay informed and to keep up with some of the entertainment news you may have missed in the Trades, such as The Hollywood Reporter, Daily Variety, and Backstage.

Back Stage, March 18th – How to Survive—and Nail—Your Audition, by Secret Agent Man. In this article, Secret Agent Man speaks with authority about the mental process that has to occur before and after an audition. Here is what he says, You have to walk into that room prepared. Auditioning is an opportunity to act, and that’s the one thing you love most, right? So don’t worry about booking the job or getting a callback. Just focus on giving a good performance. When you’re done, it’s perfectly acceptable to ask if the casting director has any notes. If the answer is yes, listen carefully and make the adjustment. If the answer is no, say “Thank you” and leave. The audition is over. On the way home, it’s a good idea to go over the performance in your head. Congratulate yourself on what you did right, and make a note of what you can do better if there’s a callback. But don’t obsess. The audition is over.

Hollywood Reporter, March 16th – VFX Town Hall Urges Trade Association and Union, by Jonathan Handel and Carolyn Giardina. Pi Day, a multi-city international meeting of VFX artists, took place amid rising concern about the state of the industry. VFX vet Scott Ross and others outlined a plan that involves the formation of a VFX union and of a trade association for visual effects facilities. Ross said visual effects houses are fearful of losing their jobs; but they are losing jobs to other underbidding effects houses and are not making any money. Alongside a union or guild, there needs to be a trade association that changes certain criteria. That includes the need for communication with the studios, standard bids, standard contracts, lobbying efforts, and education policies. VFX don’t look at the studios as the enemy; together they need to bring balance to the equation.

Daily Variety, March 19th – Media Biz Must Master the Mobile Web or Face the Guillotine, by David Cohen. Today you can carry your Daily Variety over to Starbucks and read it over a cappuccino. Starting Wednesday, the cappuccino and Variety’s daily news coverage will remain, but you’ll be reading it on your phone or tablet. It’ll be the end of an eight-decade era of print dailies covering Hollywood. Variety is evolving along with the businesses it covers. The web is faster than print, just as a daily was faster than a weekly. The mobile Web revolution is untethering audiences from theater seats, living room couches, timeslots and commercial breaks causing businesses to re-learn who their audience is and how to aggregate and monetize them. Variety will be covering that revolution even as they take part in it, both on the web and, ironically, in their revamped print Weekly.

Well, that’s it for the TradeVine this week. I’m Laci Kay. Thank you very much for watching. And remember, You heard it through the Tradevine!